Carrying Someone Else's Business Cards With You

Anyone in business understands the prudence of carrying business cards with them wherever they go. You never know who you will meet when you are out, and whenever you meet people, you never truly know who that person is or who that person might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But even though the prudence of carrying around your own business cards is well-known and widely-accepted, far fewer businessmen and businesswomen ever consider the prudence of carrying around business cards that belong to other people. This can be a very beneficial practice, and here are just a few of the reasons why.

Conversations with strangers are golden opportunities; as a businessperson, you understand this. Each opportunity for conversation with a stranger might be the opportunity that will open brand new doors for you. But a stranger is likely to be turned off right away if they think you are striking up conversation with them just to sell them something. People are protective of their money; they are less likely to talk to you if they think you are trying to exchange something for their money! But with business cards that belong to others, you are always equipped with great conversation starters. You might be at the movie theater when you hear someone talking about how they really need a plumber. If you are equipped with your favorite plumber's business card, you have an open door to slide into the conversation. "Excuse me, but I couldn't help overhearing you say you need a plumber; I happen to know a great plumber - he's worked on our house, and we've been thrilled with him!" You have now entered their conversation without trying to sell them anything at all. At some point, the conversation will cycle back around to you, as they ask you what you do for a living.

People are also inclined to remember someone who helped them out without receiving anything in return. As your conversation has turned back around to you, and to what you do, you will likely end up unloading one of your own business cards as well. And you will have yourself a new customer the next time something arises in this person's life that you might be able to help with.

This might seem like a small step in improving your business, but you never know what "small step" might turn into your next big thing.

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